PLAY, PROMOTION AND UNPAID LABOUR – TikTok

Remember that Versailles Run filter that was all over your TikTok FYP in May? Well, it was actually a promotional tool used by TikTok to engage audiences with its #MuseumMoment event! Check out how the filter linked to play, unpaid labour and data profits in this video: https://vm.tiktok.com/ZSJcpuYqf/