Why we need to stop Greenwashing

The concept of green pr has come up as an approach to promote sustainable goods. Green pr is defined as the practice adopted by companies to develop and advertise products based on their real or perceived sustainability. Green pr has been successfully applied by key players in the market to showcase the eco-friendliness of their products. This practice has been evidenced in a variety of forms such as the use of less packaging, making products from recycled items, and sustainable fashion among others. In itself, green pr is a positive concept but some companies have sort of twisted this practice for their selfish gains. This has come to light in the form of greenwashing which is an unsustainable practice in the marketplace.

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References

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