Do influencers affect ideological changes?

With the rapid development of the Internet age, the era of e-commerce has become a craze in China. Now, hundreds of millions of people are buying and selling goods live on different platforms, just like offline shopping. At the same time, Jiaqi Li, the most popular e-commerce anchor with the largest number of fans in China, has influenced Chinese shopping habits. Slowly, more and more people began to shop online and believed in new ways of online shopping, and more and more people began to learn to shop in live broadcasts because consumers can buy their favorite things at the best price. As a result, social media influencers influence branding, media, ideology…