Crocs x Promotional Culture on Tik Tok: 3 parts

Lilly McCoomb- September 14, 2023

These videos explain the relationship between Crocs and Promotional Culture on Tik Tok. It is a campaign video intended to be posted on the platform ... Read More

Fenty Beauty’s Promotional Culture-Celebrity

Ruoxi Geng- August 17, 2023

  With the development of advertising, packaging and public relations, promotion has become more systematically involved in the process of defining to the consumer what ... Read More

Abandon Fast Fashion, Make A Change.

Yizhen Guo- November 9, 2022 Some video footage is from: Read More

Catch the Price! fast fashion&over-buying story

Yinuo Bao- November 9, 2022

This is the story of Eleanor who was keen on over-buying fast fashion clothes, and how she changed to live and consume in a more ... Read More

How to be sustainable in fashion?

Chihiro Toyoda- November 9, 2022

  Like every other girl, I have loved fashion since I was a kid. When it was the transitional season between summer and winter, I ... Read More

My First Journey Being Sustainable: Trying Tote Bag and Nylon Bag

Windya Nazlaa Maharani- November 9, 2022

It was Saturday morning, and I was cleaning up my closet. It was a pretty sunny day, and I thought decluttering my closet sounded like ... Read More

#OOTD Thrift Shopping Challenge

Jessica Hui-Yi Yun- November 9, 2022 Thank you for watching. Stay tuned for the next episode of the #OOTD series! Check out Ra Ra Superstar:  Kelly's feature on Ra ... Read More

Not so fast, fashion

Yollanda Nurfasya Arretha- November 9, 2022

Are you all familiar with the term fast fashion? It is one of the most debatable topics in the fashion industry. Fast fashion is cheap, ... Read More

Colin Kaepernick: A Retrospective Look at Nike’s Most Successful Story

Muhammad Ghozalie Siregar- November 9, 2022

  How It Started When we look at giant brand companies all over the world there is one thing that is very common with all ... Read More

Operation “Make Sustainability Trendy”: An Interview with Mondo Hire’s Lily Blucher

Kate Janice Gibbons- November 9, 2022

We have seen a huge spike in dress hire accounts on Instagram in recent years. Hiring out clothes is a great contribution to the Reduce, ... Read More

Can runway fashion ever truly be sustainable? Looking into Brisbane Fashion Week

Yasmin Sequeira- November 9, 2022 In 2022, we as a society are shifting towards more sustainably informed decisions like shopping second-hand, mending and upcycling and simply valuing our clothing ... Read More

Fashion with a purpose

Bronte Louise Flynn- November 9, 2022 Did you know that the average garment is only worn 7 times before being discarded? To extend the life of garments and make ethically ... Read More