Crocs x Promotional Culture on Tik Tok: 3 parts

These videos explain the relationship between Crocs and Promotional Culture on Tik Tok. It is a campaign video intended to be posted on the platform itself to encourage a discussion around the concept amongst young, Gen Z users.

 

Part 1: https://vimeo.com/857381329?share=copy

“What is Crocs brand identity?” #croctok #thousanddollarcrocs #croctokunlocked

 

Part 2: https://vimeo.com/857383437?share=copy

“What is promotional culture and how does Crocs embody this concept?” #croctok #thousanddollarcrocs #croctokunlocked

 

Part 3: https://vimeo.com/857384450?share=copy

“How is the #thousanddollarcrocs an example of promotional culture?” #croctok #thousanddollarcrocs #croctokunlocked