#KingOfTheRoad COMU3150 Nur Syaqirah Izamuddin 47834013

#KingOfTheRoad

The campaign’s goal is to bring Malaysian cultural context internationally and raise awareness on promotional culture regarding bad publicity as “to be aware of the image/product, naming, articulation, and circulation of the particular subject through specific contexts emerges within the shared social space” (Geboers & Van De Wiele, 2020).

This video will cover the subject of The King of The Road behaviours and how bad publicity only positively impacts the company.