![#KingOfTheRoad COMU3150 Nur Syaqirah Izamuddin 47834013 #KingOfTheRoad COMU3150 Nur Syaqirah Izamuddin 47834013](https://jacdigital.com.au/wp-content/uploads/2023/08/King-of-the-road-min.png)
#KingOfTheRoad COMU3150 Nur Syaqirah Izamuddin 47834013
#KingOfTheRoad
The campaign’s goal is to bring Malaysian cultural context internationally and raise awareness on promotional culture regarding bad publicity as “to be aware of the image/product, naming, articulation, and circulation of the particular subject through specific contexts emerges within the shared social space” (Geboers & Van De Wiele, 2020).
This video will cover the subject of The King of The Road behaviours and how bad publicity only positively impacts the company.