McDonald’s Social Media Promotion Culture
McDonald’s Promotional Tools on Social Media
In the context of globalisation, McDonald’s has established a reasonably stable presence in the Chinese market. However, the fast food business in China has faced significant problems in recent years, therefore impeding the company’s growth. The capacity to enhance user interaction is a crucial element in achieving success in social media marketing, and McDonald’s toy set serves as a suitable means of introduction. The toys, which serve as brand representatives, have gained significant traction on social media platforms, resulting in a continuous reinforcement of the McDonald’s brand in the consciousness of online users. Consequently, this has led to a notable conversion rate in the offline realm.