https://vm.tiktok.com/ZSJcdPgAh/

References

Bull, R. (Director). (2012). Felix Baumgartner’s supersonic freefall from 128k’ – Mission Highlights [Motion Picture].

Greenwell, D. P. (2016). Branded Fitness: Exercise and promotional culture. Journal of Consumer Culture, 523-541.

NZ Herald. (2015, July 23). Did Red Bull save Mick Fanning from shark? Sponsor under fire over press conference. Retrieved from nzherald.co.nz: https://www.nzherald.co.nz/business/did-red-bull-save-mick-fanning-from-shark-sponsor-under-fire-over-press-conference/RQJMM7Y6I2POV7REHLXP3VIUVU/

Red Bull. (2021). Athletes. Retrieved from Red Bull: https://www.redbull.com/au-en/athletes?filter.countryCode=AU&filter.disciplineId=rrn:content:collections:ff64f594-cb44-48b5-93e2-994915e21016

skynews.com. (2020, October 03). Honda’s Formula 1 exit: What now for Red Bull and the sport? Retrieved from sky sports: https://www.skysports.com/f1/news/12475/12087681/hondas-formula-1-exit-what-now-for-red-bull-and-the-sport

Steigrad, A. (2020, July 16). Here’s the leaked racist map that got Red Bull execs fired. Retrieved from news.com.au: https://nypost.com/2020/07/16/heres-the-leaked-racist-map-that-got-red-bull-execs-fired/

Vyshnavi, P. (2021, February 1). Analyzing Red Bull’s Popular Marketing Campaigns. Retrieved from Startup Talky: https://startuptalky.com/redbulls-marketing-campaign/

White, R. (2014, October 21). Mick Fanning Wins Moche Rip Curl Pro. Retrieved from Mandatory.com: https://www.mandatory.com/fun/777043-mick-fanning-wins-moche-rip-curl-pro

Wigdor, D. (2020, July 28). Red Bull Fires Top Executives As It Wrestles With Racism. Retrieved from Forbes: https://www.forbes.com/sites/douglaswigdor/2020/07/28/red-bull-fires-top-executives-as-it-wrestles-with-racism/?sh=1354b9323e0d