The pormotional culture of KFC

The pormotional culture of KFC

Kentucky Fried Chicken (KFC), one of the multinational fast food chains, opened its first Chinese branch in Beijing, China, in 1987. In 2018, KFC launched a regular promotion of “Crazy Thursday” in China. “Crazy Thursday” refers to special offers every Thursday. The initial response to the event was not enthusiastic until 2021, a series of copywriting and jokes about “Crazy Thursday” appeared on the Internet. From the short and direct copywriting at the beginning to the application of fascinating story templates, netizens’ original copywriting, combined with current Internet hotspots, directly or indirectly participated in this promotion.

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