The promotion value of cooking video in Tiktok

As the epidemic spreads, people are becoming more and more concerned about healthy living and cooking at home is one of the ways that healthy living is represented. Cooking videos are rapidly becoming popular on social media platforms, with more and more trending topics promoting healthy eating at home. In this video, I recorded a video for the popular Chinese Tiktok promotion called ‘Let’s Cook’. I will use it to expand on the trending topic and analyse the cultural promotion concept.