What does the promotion cultural of milk tea bring to our life

In China, it is estimated that by the end of 2020, the total size of China’s tea beverage market reached 442 billion yuan, which is twice the total size of China’s coffee market. The net popularity economy of milk tea plays a key role in the promotion of new style tea beverage. However, in the current background, ” clock in” has become a kind of recording and sharing behaviour for the purpose of gaining cultural understanding, recognition or emotional resonance  in the circle. When you go shopping, buying a cup of the milk tea at an internet-famous store can also be called clocking in; even the act of imitating an influencers’ photo and uploading it to social media platforms can also be called clocking in. In order to understand people’s views on the ‘clocking in culture’ and queuing phenomenon of internet-famous stores, there is a Reports in May 2021, and a total of 1,162 valid questionnaires were collected which  reflects the current consumer views of young people on the phenomenon of internet-famous stores.

The research  shows that nearly half of the respondents are willing to queue up for half an hour or more in order to hit the internet-famous stores. New style beverage market has changed the lifestyle of m any young people, the sight of young people holding a cup of milk tea is everywhere. At the same time, new problems have emerged. Every year IN China It produce 46 billion straws waste, using Thirty thousand tons of plastic waste, Using 30 straws per person every year, it would take 500 years to degrade. For this reason Chinese government  imposed a plastic restriction in 2021. The stores need to use paper straws instead of plastic straws. 

There is no denying that the constant change in materials reflects the growing awareness of environmental protection. In fact, what should change most is our reliance on disposable items, not just the constant change of materials. 

We can’t rule out a more perfect alternative in the future, but for now, the reduction in the amount of trash is more important than the material. At least in the case of restaurants, shopping and other scenarios where disposable products are not unavailable, reducing the use of disposable products is probably the only way to truly practice environmental protection at this stage.