Tag: #COMU3150

Wernick’s Promotional Culture Theory in Action: 3-part Series

Allegra Carroll- August 18, 2023

Part 1 of 3 - Is Everything An Ad? https://vimeo.com/855583412?share=copy Part 2 of 3 - Branding...Ourselves? https://vimeo.com/855585521?share=copy Part 3 of 3 - University...as a Product? ... Read More

McDonald’s Social Media Promotion Culture

Yue Zhou- August 18, 2023

McDonald's Promotional Tools on Social Media In the context of globalisation, McDonald's has established a reasonably stable presence in the Chinese market. However, the fast ... Read More

“Thrill” blind box & “Surprise” blind box

Yawen Huang- August 18, 2023

 Blind Box Culture “Surprise boxes”are mainly consumed by young people because they contain anime, film and television peripherals, and fashion items and are favored by ... Read More

Fenty Beauty’s Promotional Culture-Celebrity

Ruoxi Geng- August 17, 2023

  With the development of advertising, packaging and public relations, promotion has become more systematically involved in the process of defining to the consumer what ... Read More

Unpacking the #CleanGirlAesthetic through the lens of Promotional Culture

Briana Williams 45376461- August 19, 2022

TikTok has rapidly scaled to be one of the world's fastest growing and most downloaded apps, with gen z through to boomers downloading, engaging and ... Read More

What’s In My Bag?

Harumi Sanyoto- August 19, 2022

Introduction Promotional culture is an activity carried out by individuals to promote identity and manage an image. Other opinions also state that it can help ... Read More

The Power of Food – Driving Change with OzHarvest

Lucy Philp- October 18, 2021

THE POWER OF FOOD Michaela Windsor, the Engagement Manager at OzHarvest, and I talk about all things food waste and sustainability. We chat about the ... Read More

Promotion culture of Tesla in Shanghai

Ke Li- August 27, 2021

The promotion culture of  Tesla in Shanghai was different from other vehicles.   The Chinese government said they are planning to phase out conventional gas-burning ... Read More